Art Department Beck’s Non-Alcoholic

This formed part of a commercial advert to launch Beck’s Non-Alcoholic in Saudi Arabia. Horizon FCB tapped into the insight about the huge amount of change the kingdom is currently experiencing. They created a film that celebrated the young new creators emerging from Saudi Arabia, using them and their creative skills in the film, and telling young Saudis to “Give New A Chance.”
Film advertisement created by FCB, United Arab Emirates and filmed in South Africa for Beck’s, within the category: Non-Alcoholic Drinks.


I was involved in the construction of beer bottle installation that formed as a part illusion. From first glance it was made to look like a beer chandelier and only when viewed from the front did it align and form as an enlarged bottle made from many smaller bottles.

Built Installation 

I was involved in the Art Department, responsible for the sourcing and layout of the props. I designed and drew the fashion sketches displayed on the walls for the design scene in which fashion as a creativity expression is suggested.

Scene Stills


Advertising Agency: Horizon FCB, Dubai, United Arab Emirates

President: Mazen Jawad

General Manager: Reham Mufleh

Planning Director: Munther Al-Sheyyab

Senior Account Manager: Hiam Baltaji

Executive Creative Director: Bruno Bomediano

Associate Creative Director: Rodrigo Scapolan

Associate Creative Director: Elsa De Bruyn

Senior English Copywriter: Nick Bristow

Associate Creative Director: Guilherme Possobon

Head Of Creative Services & Production: Hicham Soubra

Executive Producer: Hermann Venter

Director: Jasyn Howes

Production Manager: Johan Joseph

Dop: David Pienaar

Grading Supervisor: Najib Saadane / Lord & Thomas Dubai

Offline Editor: Mark Ash

Colorist And Online Editor: Chad Naidoo